Rajvi Mehta is a medical student at Duke University. She was born and raised in India, and completed her undergraduate education at Brown University. As a student at Brown, Rajvi suffered the consequences of anemia and soon realized the scope of the challenge in her motherland. As a result, Rajvi founded “Let’s Be Well Red” as a movement to educate urban and rural populations about the effects of anemia and the importance of nutrition. However, she quickly realized the need for a simple solution that could provide adequate iron nutrition. This led to the creation, and expansion, of GudNeSs bars.